Abraham & Thakore is now one of India's most successful and valued brand for fashion, accessories and even home textile products. This unique design label was initially established by David Abraham and Rakesh Thakore, both graduates of the National Institute of Design.
Each Abraham & Thakore collection explores an innovative modern design voice whilst also focusing on the rich cultural and traditional vocabulary of Indian design and craft. The design sensibility is low key yet highly distinctive, with a strong respect for material, form and craft. A&T reiterates the belief that real luxury lies in specially crafted product in limited numbers of high quality.
Abraham & Thakore have never simply followed current trends, but approached then in innovative and quirky way, making their own trends along the way. The stylish designer duo have always made up their own fashion rules, sticking to their own personal idea of stylish contemporary Indian fashion with a touch of culture.
For one of their campaigns the quirky designer duo joined forces with well known Banarasi silk leader Ekaya, for a beautiful collection fashioned from hand-crafted brocade in striking tones of bright pink, saffron, bronze and vermillion. The collection was extremely sophisticated in its approach; the garments were created to challenge the current ample Indian silhouettes into more subtle and stylised western proportions. While the modernist styling of the collections offered an interesting angle, the definite standout garment in the collection was decidedly more traditionalist – a stunning liquid gold sari with matching blouse.
Other collections by Abraham & Thakore, which are presented each season, represent the extremely modern collaboration between fashion and lifestyle, with an undeniable unifying vision for the way the contemporary urban consumer dresses and lives - whether in New Delhi, London or Tokyo. Each season both the fashion and home textile collections are showcased to high-end international buyers in prestigious trade salons in Paris. In India, the collection is presented biannually at the India Fashion Week, New Delhi.