Showing posts with label pinkcity. Show all posts
Showing posts with label pinkcity. Show all posts

Collection of Jewellery by Designer Anita Dongre ''Pinkcity''




Anita Dongre, one of the best known and powerful Indian designer among the Indian fashion fraternity, has been leading a huge successful business for years. Indeed she is at the head of three labels: AND, ANITA DONGRE and GLOBAL DESI.

We could all think that she reached the limit of her ascent and that she has enough to manage but she is full of ambition. After designing clothes for every kind of market she recently added jewellery to her creations by launching a new collection of gold handcrafted jewellery called ‘’Pinkcity’’on 13th of August 2013. 


It is a line of Jaipur-inspired jadau jewellery designed by Anita Dongre and produced by Pradeep Jethani of Jet Gems, a jewellery designer with more than 27 years of experience. She explained that it was natural to associate with Jet Gems first because of the unparalleled expertise of Pradeep Jethani in crafting intricate bespoke jewellery and also because they share the same philosophy about beauty within perfection and precision.


Designer Anita Dongre with Designer Pradeep Jethani 

The name "Pinkcity" and it concept is inspired by the traditional legend of a princess in search of love who will find her prince only when a Pink Flamingo arrives. So the collection transcribed romanticism and dream, representing love and engagement and is also reminiscent of the charm and grandeur of the royal Moghul era.


 Painting of the Mughal era 


Each piece is handcrafted by high skilled craftsmen of Rajasthan using traditional techniques of their state including Jadau and Meenakari, one of a kind of works on the surface of metals and all with designer Anita Dongre’s aesthetic. Tradition and modernity - we can recognise the specific signature of this unique designer.



She explains, "the idea first struck when I started my menswear line two years ago, because I wanted to make my own buttons. "We started with jaali buttons, then pieces with interchangeable colours where customers could switch from about seven shades from pink and turquoise to cobalt blue’’.


The women collection is ‘’Nayantara’’ and includes Necklaces, Jhumkas, Cuffs, Bangles and Polki. The men one is ‘’Anshumat’’ and includes buttons and cufflinks. Both ranges are set in 18k and/or 22k gold, what can dazzle a connoisseur’s eyes.

Let's have a look : 









Did you like these jewellery ?

Anita Dongre : The Trend Setter!


Quote by Anita Dongre


Anita Dongre grew up in the hip suburb of Mumbai, Bandra. She perused her childhood passion for fashion; studying about Fashion Designing at one of the finest fashion institute, S.N.D.T, Mumbai. She entered the world of fashion as soon as she completed her course. She started her own label AND Design India Ltd in 1998, along with her sister Meena Sehra & brother Mukesh Salwani
Today, Anita Dongre is one of 50 most powerful business women in India (fortunemagazine,2013), she has three labels namely: AND (Western Wear), Global Desi (Indo-Western) & Anita Dongre (Timeless, Iinterpret, Grassroot and Menswear). Recently, she started with her own jewellery label called the Pinkcity
.

Labels of Anita Dongre

Anita Dongre at the Wills Lifestyle Fashion Week, 2011


The Anita Dongre Collection at the Wills Lifestyle Fashion Week Autumn/Winter, 2011 displayed a unique blend of Indian and western fabrics. This modern collection combined long sleeved printed dresses with black bucket belts, jacket caps, stockings and boots, perfect for the winter collection. Brocade jackets were cleverly teamed up with black coloured snug-fitted polo neck and mini skirt. Anita Dongre’s collection incorporated rich Indian silhouettes like raw silk pleats, styled into unusual shapes. Black fabrics were given new definition with silver thread and golden embroidery for the Lehenga and mini-skirts. The Anita Dongre dresses were a brilliant amalgamation of Indian weaves and western silhouettes.

Anita Dongre Collection at Wills Lifestyle Fashion Week Autumn/Winter, 2011

Anita Dongre Collection at Wills Lifestyle Fashion Week Autumn/Winter, 2011


Anita Dongre at the Wills Lifestyle Fashion Week, 2012


 The Anita Dongre Collection at the Wills Lifestyle Fashion Week Spring/Summer 2012 was inspired by the 70’s Bohemian Look; her collection was called the “Bohemian Chic”. The ramp was splashed with soft summery colours like light grey, pale pink, feather white, faint yellow and sky blue. The Anita Dongre dresses were for the jovial, gregarious women, who love fashion and freedom. Her Anita Dongre dresses had delicate details of lace and the hand embroidery with hint of block & ikkat prints. The collection focused on breezy dresses, maxi dresses and comfy-style shirts; perfect for the rising temperature. The Anita Dongre  dresses showcased her vision about bringing happiness and joy through her clothing line! GOOD VIBE :) 

“Bohemian Chic” at Wills Lifestyle Fashion Week Spring/Summer, 2012
“Bohemian Chic” at Wills Lifestyle Fashion Week Spring/Summer, 2012



Read more about the Wills Lifestyle India Fashion here!

Or have a look at other Indian Designers!